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Welcome to the Strategic Bookkeeper

Transform from bookkeeper to Strategic Bookkeeper with The Strategic Bookkeeper Podcast. Start living your dream on your terms – subscribe today

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Michelle Irwins Story: A Growing Bookkeeper in the TSB Tribe

How did a bookkeeper go from living below the poverty line to growing a successful business? Michelle shares her journey from purchasing a bookkeeping business with no capital to increasing her revenue from $16K to $25K a month in just seven months. Learn about the mindset shift that helped her go from a busy bookkeeper to a business owner, how she created $100K in recurring revenue, and why community is key to success.

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My Story

When was the last time you asked yourself, "Am I building the practice I truly want, or just staying busy?" More clients don’t always mean more time, and bigger revenue doesn’t guarantee bigger profit. Without a clear plan, it’s easy to get stuck in the “busy but broken” cycle. Discover the shifts that can transform your practice — from pricing strategies to attracting the right clients. Learn the five keys to unlocking income, time, and freedom, without the trial and error. Ready to take control and build the practice you deserve? Get started today

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10 Factors For Success

When was the last time you asked yourself: Am I building the practice I really want, or just staying busy? More clients doesn’t always mean more time. Bigger revenue doesn’t guarantee bigger profit. Without a clear plan, it’s easy to get stuck in the “busy but broken” cycle. In this episode, you’ll learn about the Bookkeeping Practice Blueprint Workshop—a simple guide to help you identify your practice’s archetype, avoid mistakes, and thrive. Listen now to take control of your practice!

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Find a previous episode

136 | Michelle Irwins Story: A Growing Bookkeeper in the TSB Tribe

135 | My Story

134 | 10 Factors For Success

133 | The Bookkeeping Practice Blueprint Workshop

132 | How Strategic Bookkeepers Scale Profit and Time with Advisory & Automation

131 | What's your Giving Strategy

130 | AI for Bookkeepers: Inside Intuit + Prompting Power

129 | Dubsado Secrets for Bookkeepers

128 | Clients Aren't Googling - They're ChatGPTing

127 | Content Snare Deep Dive: The Secret to Frictionless Client Comms

126 | xOnBoard Explored

#125 | From Zero To Hero With Lynda Hall |

#124 | AI-Powered Practice Management Mastery: Why AI Won't Fix Your Practice |

#123 | 5 Essentials to Run a Bookkeeping Practice like a Well-Oiled Machine |

#122 | How To Automate Your Sales and Marketing |

#121 | How To Vibe With AI In Your Bookkeeping Practice. |

#120 | What's Really Holding You Back? The Invisible Roadblocks to Practice Growth. |

#119 | The 7 Foundations of a Profitable & Sustainable Practice |

#118 | The Busy Bookkeeper Reset |

#117 | From Day Job to Dream Practice |

#116 | Insurance Essentials Every Bookkeeper Should Know |

#115 | End-to-End AI: Elevate Your Practice with Mark Wickersham |

#114 | Get Complaint and Stay Safe |

#113 | How To Use LinkedIn To Boost Sales |

#112 | Brand Power: How to Create a Brand That Attracts Clients |

#111 | Onboarding for Success: How We Set Our Team Up to Win |

#110 | Hiring Right: My Exact Process for Recruiting Bookkeepers |

#109 | Mastering Your Practice's Finances : The Key to Profitability & Time Wealth |

#108 | How to Build SOP'S Without Overcomplicating Things |

#107 | Keeping Clients For Life: 5 Must-Know Strategies |

#106 | 5 Ways To Increase Your Revenue |

#105 | Inside a 5-Figure Sale: A Tribe Member's Success Story (Part 2) |

#104 | Inside a 5-Figure Sale: A Tribe Member's Success Story (Part 1) |

#103 | Celebrating 100 Episodes |

#102 | Inside The Strategic Bookkeeper: Updates & Insights |

#101 | The Bookkeeping Practice BluePrint Summit |

#100 | Advisory, AP, and Automation: A Bookkeeper's Guide |

# 99 | The Aligned Life Reset |

# 98 | Checklist To Success: Building Your Dream Bookkeeping Practice |

# 97 | Start Up Questions Answered |

# 96 | Building Your Dream Tech Stack with Dext |

# 95 | Simplify, Scale, Succeed with Ignition |

# 94 | Planting Seeds, Growing Clients |

# 93 | Time, Tech and Team |

# 92 | Price Smart, Brand Strong |

# 91 | Productise To Profit: Transforming Your Bookkeeping Service |

# 90 | Increasing Your Profit and Time Wealth Through Efficiency With Dext |

# 89 | Small But Mighty Blueprint |

# 88 | TSB Success Panel |

# 87 | Implementation in Action: Real-Time Coaching for Success |

# 86 | Inside My Signature Program |

# 85 | Smart Staff Strategies |

# 84 | Tribe Member Spotlight: Kay Godfrey |

# 83 | Tribe Member Spotlight: Karen Thomson |

# 82 | 7 Steps To A Thriving Practice |

# 81 | Tribe Member Spotlight: Karen Andrews |

# 80 | Tribe Member Spotlight: Jen Van De Wouw |

# 79 | The Time & Money Involved in Building |

# 78 | When Is The Ideal Time To Work With Me |

# 77 | Pricing For Profit & Joy (Part 3) |

# 76 | Pricing For Profit & Joy (Part 2) |

# 75 | Pricing For Profit & Joy (Part 1) |

# 74 | Plan For Success, Here's How |

# 73 | OMG Don't Do This |

# 72 | Recruit & Manage Winning Teams |

# 71 | Systems & Team |

# 70 | An Interview With Peter Thorp |

# 69 | Inside the Strategic Bookkeeper Transformation Program |

# 68 | All Your Questions Answered |

# 67 | 7 Steps To A Thriving Practice |

# 66 | The Conversion Process |

# 65 | A Day in The Life Of A Tribe Member |

# 64 | How To Use Me Best To Grow Your Practice |

# 63 | The Three Things Your Clients Really Want |

# 62 | Are You Asking These Questions? |

# 61 | Expert Tips For Nailing Your Headshot |

# 60 | If You Don't Pay, You Don't Pay Attention |

# 59 | An Interview with Dr. Ivan Misner |

# 58 | Naming & Taming The Critics (Part 2) |

# 57 | Naming & Taming The Critics (Part 1) |

# 56 | Using Events & Courses To Grow Your Practice |

# 55 | Are You Making This Mistake (Part 5) |

# 54 | Are You Making This Mistake (Part 4) |

# 53 | Program Questions Answered |

# 52 | Are You Making This Mistake (Part 3) |

# 51 | International Women's Day |

# 50 | Are You Making This Mistake (part 2) |

# 49 | Are You Making This Mistake (part 1) |

# 48 | An Incredible Story For Us All |

# 47 | Program Updates |

# 46 | The $1 Trial |

# 45 | What's Holding You Back |

# 44 | Game Changer, Sell The Idea |

# 43 | In Real Life With Jeannie Doing the Sales Process |

# 42 | Helping Our Clients with Debt & Distress |

# 41 | 2024 Architecture Your Life |

# 40 | 5 Questions Answered |

# 39 | The Entrepreneur's Journey |

# 38 | In Real Life With Jeannie |

# 37 | A Peek Inside My Little Black Book |

# 36 | The Strategic Bookkeeper Project BOOK CLUB |

# 35 | One Thing you Need To Thrive in Your Practice |

# 34 | How To Create A Pipeline Of Prospective Clients |

# 33 | The 3 Parts Of A Buying Decision |

# 32 | Lessons From The Tribe on Finding New Clients |

# 31 | Will You Be The 20% Or The 80%? |

# 30 | SOPs — The 5% Activities That Will Make 95% of The Difference |

# 29 | Do Not Miss This Podcast, I'm Psyched! |

# 28 | A Few Impactful Things To Win And Retain Clients |

# 27 | Stacking Value, Price Rises, and Other Crazy Ideas |

# 26 | Never Forget Your Customers And They'll Never Forget You |

# 25 | Hot Seat Coaching Session: Launching, Pricing & More. |

# 24 | The Big Shift in Consumer Behaviour Post-Pandemic |

# 23 | Simplify And Scale |

# 22 | OMG, We're Live! |

# 21 | How You Can Free Up Time And Get More Sh*t Done? |

# 20 | How Much Time Per Week Do I Need To Dedicate To The Program? |

# 19 | Some Of My Favourite Things From The Program |

# 18 | A Surprise Launch Bonus |

# 17 | Creating a Powerful Website |

# 16 | The Strategic Bookkeeper Transformation Program: Coaching & Support |

# 15 | The Strategic Bookkeeper Transformation Program: What Is The Investment? |

# 14 | Understanding the Customer Journey: Is The Program Suitable For Newbies With No Client? |