The Strategic Bookkeeper - EP138 - From Booked But Broken to Thriving: Julianna's Story

Ever raised your prices and waited for the backlash that never came? That was Julianna’s story — and it completely changed her business. She stopped selling “hours” and started selling impact. She learned how to talk about her value in a way that felt genuine… and her clients thanked her for it.

✨ Join Jeannie and Julianna on this week’s episode of The Strategic Bookkeeper Podcast as they unpack the mindset, the messaging, and the quiet courage it takes to raise your prices without losing clients.

Here’s what you’ll walk away with 👇

💡 Confidence to quote what you’re truly worth — without second-guessing yourself

💬 Words that help clients instantly understand your value (and say “yes” faster)

🚀 Small shifts that make your practice look and feel premium

📈 A clear path to earning more without working longer hours

If you’ve been holding yourself back, this episode is your reminder: you’re worth more than your hourly rate.