The Big Shift in Consumer Behaviour Post-Pandemic (and what it means for Bookkeepers & Accountants)
The Big Shift in Consumer Behaviour Post-Pandemic
(and what it means for Bookkeepers & Accountants)
Hi, I'm Jeannie
An award-winning Strategic Bookkeeper, author, certified trainer and speaker
I'm the CEO and brainchild behind The Strategic Bookkeeper which exists to help Bookkeepers build and sustain a thriving practice.
I’ve been in practice for 13 years and I scaled into a lifestyle business after just 5 years – so I could live my dream on my terms – and it has been awesome!
In the pre-pandemic era, referrals led to immediate calls, but in the post-pandemic landscape, things have shifted. Referrals now prompt online credibility checks, emphasising 'know, like, and trust.' As people turn to the internet for information, a lack of online presence can deter engagement. This has transformed the way we engage in conversations, focusing on needs analysis and solutions through Q&A, no longer seen as pushy sales but an essential part of our business.