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Using a product ladder to boost engagement

Hi, I'm Jeannie

An award-winning Strategic Bookkeeper, author, certified trainer and speaker


I'm the CEO and brainchild behind The Strategic Bookkeeper which exists to help Bookkeepers build and sustain a thriving practice.


I’ve been in practice for 13 years and I scaled into a lifestyle business after just 5 years – so I could live my dream on my terms – and it has been awesome!

Using a product ladder to boost engagementJeannie Savage
00:00 / 27:01

Have you heard of a product ladder yet? This is an established marketing tactic which has been effectively used for years. Remarkably straightforward, it's super easy to implement in your business and get  results fast!

In this episode, you'll learn about:


  • Content 

  • Welcome lines (also known as lead magnets)

  • Core products and services

  •  Succession products


  • Facebook
  • LinkedIn
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