

Why Clients Choose One Bookkeeper Over Another (And It's Not Always About Price)
Have you ever wondered why one bookkeeper can charge twice as much as another and still have clients lining up to work with them? Or perhaps you've experienced something even more frustrating. You've spent time with a prospective client, carefully understood their requirements and prepared a thoughtful proposal, only to be told that your fees are too expensive. Yet somehow, that same business owner goes on to engage someone else who charges even more. It doesn't seem to make
Oct 2314 min read


Why Your Clients Aren’t Buying Advisory — and What to Do Instead
A few years ago, I was speaking at Xerocon in Brisbane about advisory and automation. At one point, I asked the bookkeepers in the room to put their hands up if they were actively selling and delivering advisory services. Hardly anyone did. I remember looking across the room and thinking how interesting that was. Here was a room full of capable, experienced bookkeepers who were already incredibly close to their clients’ businesses. They understood the numbers, they saw when c
Sep 2510 min read


The Future of Bookkeeping Part 2: Why Demand, Positioning and Perceived Value Matter More Than Ever
One of the most frustrating things about running a bookkeeping practice is that being good at what you do does not automatically mean clients will find you, understand your value, or choose you. I have met so many bookkeepers over the years who are genuinely excellent at the work. They are experienced, accurate, committed to their clients and often doing far more than the client even realises. They are the person quietly making sure payroll goes out, the BAS is right, the acc
Sep 1113 min read


Why More Clients Won’t Fix Your Bookkeeping Practice
Most bookkeeping practices do not become overwhelming overnight. It happens gradually. You take on another client because the work is there. You say yes to an extra request because it feels easier than having a difficult conversation. You bring in help, add another system and keep moving, believing that the next stage of growth will create the breathing room you have been working towards. That was certainly how my own practice developed. When I started in 2009, I believed suc
Jul 1611 min read


The One Simple Shift That Makes Selling Your Bookkeeping Services Easier
A conversation I have with bookkeepers all the time starts with a sentence that sounds something like: “I thought they were going to say yes.” The story that follows is usually remarkably similar. A business owner reaches out because they need help. Their bookkeeping is behind, their accountant is asking questions they cannot answer, or they simply know they have reached the point where trying to manage everything themselves is no longer working. The bookkeeper has a great co
Jun 179 min read


What Clients Really Want From Their Bookkeeper — And Why Most Bookkeepers Miss It
Most bookkeepers think they are selling bookkeeping services. They’re not. At least, not in the way clients emotionally buy. And honestly, this is one of the biggest mindset shifts a bookkeeper in practice can make if they want to stop competing on price, attract better clients, and build a practice that genuinely gives them the business and life they dreamed of when they started. Because most business owners are not sitting awake at night thinking, “I really need someone to
May 810 min read


Planting Seeds, Growing Clients
Discover how to grow your bookkeeping practice beyond local clients with 3 proven strategies for building a thriving, profitable business from day one.
Dec 16, 20245 min read


Productise to Profit: Transforming Your Bookkeeping Service
As bookkeepers, we often find ourselves caught up in the grind of daily tasks, trading hours for dollars, and struggling to convey the...
Nov 26, 20249 min read


Work Less, Earn More: How Smart Bookkeepers Boost Profit Through Efficiency
Discover how bookkeepers are increasing profit and time wealth by becoming more efficient. Learn the strategies that work and how tools like Dext are helping practices thrive.
Nov 15, 20244 min read


An Incredible Story for us All
Witness the journey, triumphs, and transformation of a TSB program member as she shares the impact of the program on her business and life.
Feb 29, 20241 min read


What's holding you back
Discover how Jeannie can help transform your every bookkeeping journey, whether it’s inside or outside of the Transformation program.
Jan 30, 202414 min read


In real life with Jeannie
Turn potential clients into your biggest fans and advocates through proven and tested strategies, topped with a high value free resource.
Dec 12, 202313 min read


DO NOT skip this Blog - I'm psyched!
Learn, implement, and succeed at your own pace – all without carving out extra hours to your day.
Oct 10, 202311 min read


Stacking Value, Price Rises and other crazy ideas
Discover strategies for raising your service prices, elevating your value, and other ideas that lead to stronger client relationships.
Sep 25, 202311 min read


Never forget your customers and they'll never forget you
Learn the most genuine way to getting more inquiries, staying connected with clients, and creating the biggest advocates of your practice.
Sep 19, 202313 min read


A Surprise Launch Bonus 🎁
Find out about Jeannie’s launch bonus that will help you delight your clients, and ultimately, reach SUCCESS faster than ever before.
Jul 24, 20237 min read


TSB Transformation Program: What's the investment?
Dive into the TSB Program investment (& the money-back guarantee!), the foundation member perks & bonuses, and Better in Business.
Jul 4, 202312 min read


Understanding the Customer Journey & "Is the Program suitable for newbies with no clients?"
Know more about the Program along with an exploration of the customer journey, so you can onboard & retain clients without price as priority
Jun 26, 202311 min read


How to use a Price Leader to grow your practice
Demystify the concept of PRICE LEADERS – aka those cheap offers that snatch your clients away – and how you can use it in your practice.
Jun 9, 20237 min read


Productising your Services
Discover insider tips & tricks as to how Jeannie operates in her biz, and how she made clients see her as an INVESTMENT rather than a cost.
Jun 6, 202313 min read
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